Supermetrics is a tool that helps you gather data from platforms like Google Analytics and Facebook Ads into tools like Google Sheets or Data Studio. It simplifies reporting and data analysis with wide integrations and automation, making it perfect for marketers who need efficient, streamlined data management.
- Connects to over 50 data sources, including Google Analytics, Facebook Ads, and more.
- Automates data transfers, saving time on manual reporting tasks.
- A user-friendly interface makes setup and data extraction straightforward.
- Works seamlessly with tools like Google Sheets, Excel, and Data Studio.
- Large datasets may result in slower data fetching and processing times.
Price: $29/
I’ve spent way too much time wrestling with spreadsheets 📊, trying to pull data from a dozen places for my marketing reports. That’s when I decided to test out Supermetrics, hoping it could save my sanity and a few hours.
I’m not a data guru; I’m just someone who needs clear insights without mess.
In this Supermetrics review, I’ll share my take on what worked like a charm ✨ and what didn’t so you can see if it fits your workflow too. Let’s get started! 🚀
BottomLine Upfront: As a marketer, I can personally attest that Supermetrics is a game-changer when it comes to maximizing marketing campaigns. With Supermetrics, I have access to all the crucial data I need to make informed decisions and drive successful campaigns.
What Is Supermetrics: Supermetrics Review 2025
The product has become a perfect platform for accumulating information and bits of knowledge to encourage, devise, and execute web examinations, web-based social networking, and web-based advertising.
The Supermetrics lead item, the Supermetrics for Google Drive, empowers organizations to run questions, invigorate their information with only a push, and easily share reports and dashboards with colleagues.
Supermetrics Data Grabber conveys an Excel-based report mechanization application that can perform without much of a stretch interface with various driving information sources like Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.
Supermetrics Uploader lets you import publicizing cost information from any source into Google Analytics. Supermetrics Functions in an apparatus intended for cutting-edge Excel clients.
This module empowers them to enter their business measurements effortlessly into Excel and Google Spreadsheets for more custom and minute details.
Supermetrics is a powerful Marketing Intelligence Platform trusted by over 200,000 companies worldwide. It connects, manages, analyzes, and activates marketing data to fuel business growth.
Key Benefits of Supermetrics
- Connect: Gather data from any source and import it seamlessly using prebuilt or custom data pipelines.
- Manage: Use no-code tools to edit, blend, and customize data management.
- Analyze: Integrate with popular tools like Google Sheets, Excel, and Power BI to visualize and report data.
- Activate: Transform data into actionable insights to optimize campaigns and improve customer experiences.
Why do Marketers Choose Supermetrics?
- Boosts efficiency by 25% and conversions by 30%
- Lowers cost per click by 20%
- Trusted by global brands for reliable, accurate data management
Flexible Pricing: Start with plans as low as $29/month with a 14-day free trial. Empower your teams to overcome data challenges and accelerate growth.
How I Used Supermetrics to Streamline My Google Ads Reporting?
Are you sick of spending days or weeks together with reports for Google Ads? As someone who used to handle Google AdWords, I know the pain of manually compiling data from many sources before presenting it to upper management.
For this reason, I decided to use Supermetrics, the best tool available for automating your reporting.
1. Custom Queries with Supermetrics
I used Supermetrics to construct unique queries that scoured Google Adwords for the particular performance data I required, such as impressions, clicks, and conversions.
This allowed me to focus on more important duties instead of spending hours sorting through data by hand.
2. Data Integration Made Easy
Supermetrics simplified the formerly laborious process of combining data from multiple sources. The necessary income data was readily accessible via my daily connections to MySQL and Redshift databases.
Using Supermetrics, I could compile all the relevant information into a single Google Sheet and set it to automatically update at 5 AM daily.
3. Streamlining Your Reporting Process
Supermetrics’s automated reporting helped me save time and deliver actionable data for my dashboard, which I shared with the VP of Marketing and the CEO.
Without the help of Supermetrics, it would have been extremely difficult for a marketer without deep technical understanding to construct such a detailed dashboard.
Connect Data via Ads:
Supermetrics allows seamless integration of marketing data from over 150 sources, including platforms like Facebook Ads, Google Analytics, Instagram Insights, and more.
It helps businesses pull this data into their preferred reporting and analysis tools, such as Google Sheets, Excel, and Looker Studio. Supermetrics simplifies the process of blending, cleaning, and enriching data for unique insights.
Users can store and manage their data, ensuring it’s easily accessible for accurate decision-making.
If you’re managing campaigns or analyzing performance, Supermetrics ensures quick, efficient data management across multiple platforms, enhancing your ability to act on valuable insights.
Supermetrics Data Storage
Supermetrics delivers strong data storage options, letting you pull all your marketing data into a warehouse or use their own Supermetrics Storage for quick, smooth reporting.
It tackles big datasets effortlessly, speeding up decisions with fast access to spot-on, real-time stats. You can mix, tweak, clean, and boost your data too, shaping it into insights that fit your business perfectly.
Plus, they keep security tight and data governance solid, so everything stays safe and ready for you to analyze whenever you need it.
Supermetrics Data Security
To secure user data, Supermetrics places a high priority on data security. To protect data while it’s in transit and at rest, the platform employs encryption.
Supermetrics provides a safe place for users to interact with their marketing data while adhering to industry standards and best practices for data protection.
They strictly regulate where and how the data is handled, and they integrate via secure APIs. Regular security assessments are carried out to make sure the platform remains current with the newest security requirements.
Supermetrics also complies completely with GDPR to guarantee that customer data is managed appropriately.
Why I chose Supermetrics?
1. Joining With Major Marketing Platforms/Multi-Channel Reporting
Supermetrics can be coordinated with an excess of 40 stages. Google Analytics, Google Adwords, Facebook Ads and Insights, Bing Ads, and Twitter are a portion of the regular ones.
2. No more Manual copying/Pasting or importing CSV Files
For advertisers, time is money. Incidentally, now is the ideal time to sign into every stage daily and gather the information to be displayed to our customers. Particularly, if you are extending to new channels, it will just build the time devoured.
3. Spare PPC Reporting Time
With an expanding customer base and promoting channels, information revealing and perception have become more testing and tedious. Incorporating information from various publicizing channels into the equivalent exceed expectations sheet, refreshing them daily, and contrasting the outcomes is repetitive.
4. Track Your Daily Budget
If you are associated with web-based promoting, you know the agony of the following day-by-day advertisement spending for each customer to guarantee the greatest ROI.
5. Robotized Dashboards For Performance Tracking
To guarantee a high ROI for every customer, you can set dashboards and computerize cautions dependent on when the execution plunges beneath the normal level.
6. Seamless Multi-Channel Integration
Supermetrics connects with over 40 platforms, such as Google Analytics, Google Ads, Facebook Ads, Bing Ads, and Twitter. This integration streamlines data collection and eliminates the hassle of logging into multiple platforms.
7. Efficient Time-Saving Automation
Manually extracting data from various channels can be tedious and time-consuming. Supermetrics automates this process, saving time and simplifying reporting as new channels are added.
8. Effective Budget Tracking
With Supermetrics, monitoring daily ad spend and maximizing ROI becomes easier, which is vital for marketers handling multiple clients or campaigns.
9. Automated Performance Dashboard
Build automated dashboards with alerts to notify you when performance drops below target levels, helping maintain a strong ROI.
Supermetrics for Online Marketing:
Supermetrics is a popular tool for digital marketing teams looking to integrate data from various sources to create reports with key performance indicators (KPIs) and metrics.
At present, it supports data connectors for around 70 digital marketing platforms. However, one limitation of Supermetrics is its lack of data visualization features.
While you can easily import and consolidate data, you won’t be able to create visual reports directly within Supermetrics.
To visualize the data, you need to use an external tool like Looker Studio (formerly Google Data Studio). Due to its wide range of integrations, Looker Studio Supermetrics users commonly use.
It allows you to build reports from scratch or use templates, add filters, adjust data ranges, and customize dimensions as needed.
While Supermetrics excels at data integration, the need to use a separate tool for visualization means users must work with two platforms to create comprehensive marketing reports.
Supermetrics: Overview Of Benefits
With Supermetrics for Google Drive, you can computerize detailing forms in your Google Docs and Sheets.
That implies you can import all of your measurements from various information sources, such as Google Analytics, Facebook, YouTube, Twitter, AdWords, Bing Ads, and Google Webmaster Tools, and have your information converted into spreadsheets and archives.
At whatever point you have to glance at the latest figures, the module allows you to invigorate your information with only a tick of the catch. You can set the framework to refresh your information once a day.
Because of its easy-to-understand interface, getting to the required information is super breezy.
Supermetrics Data Grabber gives you an edge to effectively and rapidly create Excel reports dependent on information from Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.
You don’t have to introduce anything or implant content. What used to belong to periods of work has become a rapid procedure that consistently spares you an immense measure of time and exertion.
Need to know how your promotion spending is performing?
With the Supermetrics Uploader module, you can use Google Analytics to show your promoting cost information and your ROI from various information sources, including Facebook Ads, Bing Ads, Yahoo Gemini, or even CSV documents.
Supermetrics Features
- Information Analytics
- Business Intelligence
- Information Mining
- Information Visualization and Presentation
- Search Engine Marketing (SEM)
- Adwords
- Report Scheduling and Automation
- Supermetrics Position In Our Categories
Watch My Detailed Supermetrics Review Video
Supermetrics Products (All Products Offered By Supermetrics)
Supermetrics offers various versions of its software that relate to various tools, such as Supermetrics for Google Sheets, Supermetrics for Google Data Studio, Supermetrics for Excel, and the Supermetrics API, which enables users to push their data to a data warehouse or a BI or viz solution like Tableau, Power BI, or Qlik.
Supermetrics can help you save time, organize your data better, and produce visually pleasing reports, whether you’re an agency, a company owner, or an in-house marketer. Depending on the requirements and processes, Supermetrics offers six product options:
- Supermetrics for Google Data Studio
- Supermetrics for Google Sheets
- Supermetrics for Excel
- Supermetrics Uploader
- Supermetrics for BigQuery
- Supermetrics API
There are some products available for Supermetrics. Supermetrics offers various services.
Supermetrics Products & Pricing
Supermetrics offers a range of products tailored to different data needs:
- Supermetrics for Google Sheets: Starts at $29/month. Ideal for reporting and monitoring metrics directly in Google Sheets.
- Supermetrics for Data Studio: Starting at $37/month. Build world-class dashboards and automated reports.
- Supermetrics for Excel: This integrates seamlessly for data analysis in Microsoft Excel.
- Supermetrics Uploader: $39/month for scheduled uploads to Google Analytics.
- Supermetrics for BigQuery: Plans start at $190/month for data warehousing.
- Supermetrics API: Push data to BI tools like Tableau, Power BI, and Qlik.
Pros & Cons Supermetrics:
Pros
- User-friendly and highly flexible
- Integrates with multiple APIs for data collection
- 14-day free trial available
- Competitive Pricing
- Support for Google Ads and social media ad channels
Cons
- Customer support could be improved
Supermetrics Customer Reviews & Testimonials
FAQs on Supermetrics:
How does Supermetrics work?
With Supermetrics, you can gather data from various platforms like FB, Twitter, Instagram, etc. It helps you in arranging your data in a single file/sheet. From there, you can manage all your resources
How much Supermetrics costs?
The base pricing of Supermetrics is $39 per month. But as a beginner, you can try the free version, or you can take the free trial of paid plans to get an overview of Supermetrics.
How do you integrate Supermetrics in Google Sheets?
Just open a Google Sheet, click on Supermetrics add-ons, and then click on Launch. At last, you need to pick a data source from which you want to pull data.
How do I use Data Studio Supermetrics?
Open Google Data Studio and log in with your Google account. Create a data source from the search bar. Click on the authorize and allow button. Setup data source page. Your data source file is ready. Just click on the connect button on the top right corner.
Does Supermetrics Offers Any Free Trial?
Supermetrics offers a 14-day free trial. You can claim Supermetrics’ free trial on their official site without any hassle.
Does Supermetrics Comes With Any Money Back Guarantee?
As of now, Supermetrics doesn’t offer any money-back guarantee. If you somehow cancel any future payments, Supermetrics will not refund the remaining days of your existing license.
Quick Links:
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- Supermetrics vs Funnel.io vs Windsor.ai vs Fivetran vs Improvado
Conclusion: Supermetrics Review 2025
Supermetrics has been an invaluable tool for our company, especially when managing extensive data and creating complex reports that can be difficult to interpret.
I rely on precise and detailed measurement reports to meet our clients’ needs across various platforms.
One of Supermetrics’ standout features is its flexibility. It integrates seamlessly with different platforms, such as Excel and Google Sheets, allowing us to customize and configure reports to fit our specific requirements. This ensures that the results are tailored exactly as we need them.
I’m also excited to share that Supermetrics is currently offering a special promotion. By choosing one of their annual plans, you can save an impressive 22%. This is a fantastic opportunity to leverage their powerful features while saving money.
In conclusion, Supermetrics has proven to be an excellent tool for managing complex data and generating detailed reports for our clients.
Its compatibility with multiple platforms, combined with the current sale, makes it an even more appealing choice for marketers seeking accurate and flexible data solutions.
